Engaging/interaction with audience plays a major role in order to understand your potential clients needs and to lead generation. Any business who participates at exhibitions or organises events wants to maximise his utilisation of the resources. Successful show is when you attract visitors to your stand. Hence, it is very important to select the effective methods of engagement.
Engagement can be pure technology driven solutions or can be traditional methods. Aesthetic layouts of the stands, Entertainment, informative workshops, refreshments, giveaways, gamification, Augmented Reality, Competitions, Photobooths, coffee and touchdown area, use of gadgets, iBeacons, product demos.